{"id":1358,"date":"2026-02-17T20:59:27","date_gmt":"2026-02-17T20:59:27","guid":{"rendered":"https:\/\/www.naveedulhaq.com\/?p=1358"},"modified":"2026-02-17T20:59:28","modified_gmt":"2026-02-17T20:59:28","slug":"aeo-geo-a-practical-guide","status":"publish","type":"post","link":"https:\/\/www.naveedulhaq.com\/index.php\/episerver\/aeo-geo-a-practical-guide\/","title":{"rendered":"AEO\/GEO: A practical guide"},"content":{"rendered":"\n

Search changed. People ask AI tools. AI answers. Your content must be understandable, citable, and <\/strong>accessible to both humans a<\/strong>nd machines<\/span>. That\u2019s AEO\/GEO<\/strong> in one bite.<\/p>\n\n\n\n

What do these acronyms mean?<\/strong><\/h2>\n\n\n\n

AEO<\/strong> = Answer Engine Optimisation<\/strong> \u2192 make your page easy for AI features and assistants to pick as the answer<\/strong> (e.g., Google AI Overviews, Bing Copilot, voice).<\/p>\n\n\n\n

GEO<\/strong> = Generative Engine Optimisation<\/strong> \u2192 make your brand\/content citable<\/strong> inside AI responses (ChatGPT, Perplexity, Gemini, Claude). It\u2019s about mentions and citations<\/strong>, not only rankings.<\/p>\n\n\n\n

Why does it matter now?<\/strong><\/h2>\n\n\n\n

AI Overviews show up on ~1 in 6 searches<\/strong> in the US. When they appear, the top organic result\u2019s CTR drops by ~34%<\/strong>. Ouch.<\/p>\n\n\n\n

AI platforms are a new discovery channel<\/strong>, and visibility there depends on structure, clarity, and credibility<\/strong>, not keyword stuffing.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n
\n

SEO<\/strong> gets you found<\/strong> in lists. AEO<\/strong> gets you chosen<\/strong> as the answer<\/strong>. GEO<\/strong> gets you cited<\/strong> inside AI output. Stack them; don\u2019t choose one.<\/p>\n<\/blockquote>\n\n\n\n

Implementation<\/h2>\n\n\n\n

Page\u2011wide actions (do these on every important page)<\/strong><\/h2>\n\n\n\n

For content editors<\/h3>\n\n\n\n
    \n
  1. Start with a TL;DR.<\/strong> Put a 2\u20133 sentence summary at the top. AI tools love concise, extractable intros.<\/li>\n\n\n\n
  2. Write headings as questions where it fits.<\/strong> \u201cWhat is\u2026?\u201d, \u201cHow to\u2026?\u201d, \u201cPros\/Cons?\u201d help AEO surface.<\/li>\n\n\n\n
  3. Show E\u2011E\u2011A\u2011T<\/strong>: author name\/bio, last updated, references. AI systems reward credible, sourced<\/strong> content.<\/li>\n\n\n\n
  4. Make quotable blocks.<\/strong> Tables, bullets, definitions, and numbers. Easier for LLMs to reuse (and cite).<\/li>\n\n\n\n
  5. Add a short Q&A section<\/strong> (3\u20136 items). Keep answers 1\u20133 sentences with a source link if you cite stats.<\/li>\n<\/ol>\n\n\n\n

    Note<\/strong>: Google restricts FAQ rich results<\/strong> mainly to government\/health<\/strong> sites now\u2014use Q&A for clarity and AI comprehension, not for guaranteed SERP flair.<\/em><\/p>\n\n\n\n

    For developers<\/h3>\n\n\n\n
      \n
    1. Add JSON\u2011LD<\/strong> that fits the page: usually Article + BreadcrumbList. Validate with Rich Results Test<\/strong> + Schema Markup Validator<\/strong>.<\/li>\n\n\n\n
    2. If you have a visible Q&A section<\/strong>, add FAQPage<\/strong> schema (only if the exact Q&A is on the page). Otherwise, don\u2019t.<\/li>\n\n\n\n
    3. If you embed a video<\/strong>, add VideoObject with name, description, thumbnailUrl, uploadDate, duration, and embedUrl\/contentUrl.<\/li>\n<\/ol>\n\n\n\n

      Site\u2011wide actions (make your whole site machine\u2011friendly)<\/h2>\n\n\n\n
        \n
      1. Create entity clarity.<\/strong> Use consistent org\/author\/product names; link to canonical pages; connect related content. Helps models disambiguate your brand.<\/li>\n\n\n\n
      2. Publish original data<\/strong> (benchmarks, studies). Evidence\u2011backed pages get cited more.<\/li>\n\n\n\n
      3. Add \/llms.txt (optional but handy).<\/strong> It\u2019s a community proposal that lists LLM\u2011friendly<\/strong> entry points (ideally, Markdown mirrors of key pages). Low effort; not a universal standard yet, but good AI\u2011readiness.<\/li>\n\n\n\n
      4. Keep sitemaps\/robots clean<\/strong>, don\u2019t block important resources, and re\u2011crawl after major edits.<\/li>\n<\/ol>\n\n\n\n
        \"\"<\/figure>\n\n\n\n

        What Optimizely gives you out\u2011of\u2011the\u2011box<\/h2>\n\n\n\n
          \n
        • GEO\u2011ready CMS features<\/strong>: auto\u2011generate Q&A<\/strong>, GEO metadata<\/strong>, and Markdown summaries<\/strong> at page level; site\u2011wide auto \/llms.txt<\/strong>, bulk metadata<\/strong>, and GEO topic templates<\/strong>.<\/li>\n\n\n\n
        • GEO Analytics<\/strong> dashboard: see AI agent traffic<\/strong>, crawl\u2011to\u2011refer ratio<\/strong>, and top pages AI crawlers hit\u2014so you can optimise what bots actually use.<\/li>\n\n\n\n
        • Schema.org support<\/strong> in CMS\/Configured Commerce: toggle JSON\u2011LD and inject custom schema per page.<\/li>\n\n\n\n
        • Opal GEO Recommendations Agent<\/strong>: audits a URL for LLM discoverability and gives prioritised fixes.<\/li>\n<\/ul>\n\n\n\n

          How to measure success? (not just traffic)<\/h2>\n\n\n\n
            \n
          • Track inclusion\/citations<\/strong> in AI answers and shift reporting from just \u201crankings\/sessions.\u201d That\u2019s the GEO mindset.<\/li>\n\n\n\n
          • Use crawl\u2011to\u2011refer<\/strong> (AI crawls vs. AI\u2011driven referrals\/mentions) to detect \u201cinvisible\u201d content. Optimizely exposes this natively.<\/li>\n<\/ul>\n\n\n\n
            \"\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

            Search changed. People ask AI tools. AI answers. Your content must be understandable, citable, and accessible to both humans and machines. That\u2019s AEO\/GEO in one…<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[34,10,32,144,90],"class_list":["post-1358","post","type-post","status-publish","format-standard","hentry","category-episerver","tag-ai","tag-cms","tag-developer","tag-opal","tag-optimizely-cms"],"yoast_head":"\nAEO\/GEO: A practical guide - Naveed Ul-Haq's blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.naveedulhaq.com\/index.php\/episerver\/aeo-geo-a-practical-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"AEO\/GEO: A practical guide - Naveed Ul-Haq's blog\" \/>\n<meta property=\"og:description\" content=\"Search changed. 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